Email Case Study:
How we increased gross sales by 290%
Product: Information Product
Problem: Insufficient number of sales, resulting in below-targeted sales volume
Goal: To reach, or exceed, sales targets
Objectives:
Increase the number of product purchases
Increase the conversion rate from opt-ins to purchases
Increase net profits by reducing cost of customer acquisition
Our Analysis: We determined that there are 7 factors that influence ultimate sales success.
Test Marketing:
Objective 1: To determine the relative importance of Header, Headline, Bodycopy Message, Page Color, Offer, Call To Action Text, and Images upon response rate.
Discovery: Headline, Offer, Call To Action Text and Bodycopy Message had the most impact on lead and revenue generation.
Objective 2: To determine which of 6 Headlines, 3 Offers, 3 Calls To Action and 3 possible Headers would generate the highest response rate.
Creative: Tested 18 different landing pages out of the 4,374 possible combinations.
Time Frame: 3 Weeks to test all 18 landing pages.
Results: Verified optimum response rate of 14.1%. Pre-test rate was 5%
Goal achieved, and surpassed: New product sales went up
290%.
Pay Per Click Advertising Case Study:
How We Increased Average Sales by 300%
Product: Nutritional Supplements
Problem: Monthly advertising costs were yielding little website sales. Sales remained flat.
Goal: Increase sales by increasing targeted website traffic and improve
conversion rate.
Objectives:
Design a winning pay per click ad that would increase traffic to website and increase sales.
Our Analysis: Headline, Ad Copy, URL, Landing Page, and the Offer all impact ad's profitability.
Test Marketing:
Creative: Designed 18 different pay per click ads.
Time Frame: 14 days for 2 ad sets. 14 days total for data collection and analysis.
Results: Average number of sales per month increased 300% over a 90 day period
Average number of sales up 300%.
Search Engine Marketing Opt In Case Study:
How We Increased Market Response To A WebSite Opt-in List by 425%
Product: Software Application
Problem: Low response rate to opt-in process.
Goal: Increase sales by increasing opt-in campaign readability and response.
Objectives:
Design, test and optimize a compelling opt-in campaign process.
Our Analysis: Page Position, Form Color, Offer, Form Layout, Headline, Call To Action and number of options offered all impact ad's effectiveness to start the sales conversation.
Test Marketing:
Creative: Designed 18 different opt-in forms
with test cells of 1000 verified unique visitors.
Time Frame: 6 weeks to run 18 test ads and complete data collection and analysis.
Results:
Average number of opt-ins per campaign up
425%
RESULTS2 can produce dramatically higher advertising response rates for your company, too. Contact us now to increase your marketing ROI!
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