Our proven Ad Optimization technology simultaneously tests multiple versions of your creative while scientifically determining the winning campaign BEFORE you launch a campaign into the marketplace. We will 'square' the results of your campaign, in any media, on-line or off-line: Web pages, emails, PPC ads, print ads, coupons, or direct mail pieces. The Results are lower test marketing costs, greatly reduced testing time, more lead generation, higher conversion rates, and achievement of your ultimate marketing goal: Increased ROI.

How It Works:
Here's a simple, real-world example of a Google AdWords PPC Campaign that we recently optimized. In discussions with our client, we concluded that there are actually 11 factors that could affect the click-throughs and conversion rates of their AdWords campaign.

Results² ran 12 test AdWords campaigns: Each individual creative is a different combination of the 11 factors and alternating options below.

	Option 1	Option 2
Headline	Medical Assistant Success	#1 Respected Career
Tagline	Medical Assistant Training Programs In NJ with Guaranteed Internship	Hands On Medical Assistant Training with Guaranteed Job Placement
URL	www._____school.edu	www.NJ-Medical-assistant.com
Headline Modification	Capitalize First Letters	NO Capitalization First Letter Only
Headline Modification (NY Insert)	NJ in Headline	NO NJ in Headline (First Letter Only)
Tag Modification (Job Placement vs. Internship)	Job Placement	Internship
Tagline Modification (NY In Tagline)	Insert NJ	NO Insert NJ
Tagline Modification (Line Capitalization)	Capitalized	NOT Capitalized
Tagline Modification (Guarantee)	Insert Guarantee	NO Insert Guarantee
URL Modification (Capitalized)	Capitalize First Letters	NO Capitalize First Letters
URL Modification (Landing Page Shown... ex. /Training)	Show Landing Page	NO Show Landing Page

If you were in New Jersey and contemplating training in the medical field, you may have seen any one of these 12 test ads during the 2 weeks we conducted our tests.

Ultimate Result: A winning Google AdWords campaign, produced in considerably less time, with considerably less effort, than conventional testing. Our winning AdWords will be the best lead-generator and produce the maximum response.

RESULTS²: Maximum Response + Lower Costs = Maximum Marketing ROI

The campaign above illustrates how we take the guesswork out of developing high-ROI advertising and marketing campaigns. Read our case studies of successful campaigns that exceeded our clients' expectations. Then, contact us to find out how RESULTS² can solve your marketing dilemnas.

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