The methodology behind RESULTS² is literally rocket science applied to advertising. Dr. James Kowalick, a reknowned specialist in optimizing engineering systems, started applying his expertise to advertising about 12 years ago.

Kowalick designed Ad Optimization systems based on the same engineering principles that were used by Ford to make the Taurus the #1 selling car in the United States - the Taguchi method. In a nutshell, The Taguchi Method allows manufacturers to test multiple elements in a short time frame with small samples. The genius of the methodology is that it 'field-tests' numerous variables simultaneously to determine how they interact with each other in the 'real world'. It allows us to test large numbers of variables with a remarkably small sample size. It's a step-by-step process using defined standards and criteria that accurately pinpoints the best way to achieve a goal. This methodology could be applied most anywhere, from creating award-winning chocolate chip cookie recipes to ensuring the safety of astronauts in future rocket launches.

Applied to marketing and advertising, this methodology determines exactly what ad or piece of creative will produce the maximum results. Marketers can discover how to achieve maximum impact and greatest results BEFORE launching a campaign.

The End of Split-Testing as You Know It
Traditionally, marketers test each variable of creative elements, one by one, against a 'control' ad. It takes a lot of testing to find the best headline, the best offer and the optimal copy. It's an expensive and time-consuming process, and 'guesswork' is rarely eliminated entirely. RESULTS²'s methodology eliminates the guesswork, and accurately determines the winning creative - before a campaign is launched.

The RESULTS² process is cheaper, faster, and more accurate than conventional testing methods. The cost of producing and testing creative is lower. The results are up to 20 times greater. This is a Marketing Power Tool that will greatly increase the ROI of your marketing campaigns.

Outline of The RESULTS² Process:
How we work with you to create high-impact, high-response, maximum-ROI campaigns

1. Collaboration to define your ultimate goal and define the criteria for measuring success.
2. Determining the variables or factors that could affect the ultimate outcome. This includes the media, the marketing messages, and the creative used.
3. Develop a list of all the specific factors that will be field-tested. Each factor will have from 2-6 variables tested. There are no limits to the number of factors we can test and analyze.
4. Creation of proposed ads. You supply the actual creative pieces, or, we'll create them for you.
5. Launch tests to a small sample of your target customer base. (For Web pages and online media, your server can rotate the distribution of the creative, or we can do that for you.)
6. Continue testing until reliable data is gathered.
7. Analyze results to determine the ad that will deliver the greatest response.
8. You launch a high-impact ad campaign that delivers at least 20-50% better ROI than any of your previous marketing efforts.